For The Love Of Wispa

Following a huge public driven fanbase via Facebook, Cadbury recently decided to reinstate their famous Wispa chocolate bar which was popular back in the 80s. The enthusiasm was so great, that an ad campaign was launched to promote this, asking fans to pledge or 'donate themselves' to the cause.

There was an overwhelming response of 2,281 pledges by fans of the chocolate bar, and a few were selected to star in the final TV advertisment which aired only once on public television.

The result? A massive choreographed montage of fans, hundreds of simultaneous actions, and a wee film filled full of love. awww....

the making is also worth looking at...