Carousel: A Cinema 21:9 Production

Rachel showed us this advertisment for Phillips' new 21:9 television yesterday, The ratio 21:9 is common of many films seen in theatres nowdays. So in tune with the idea of being a cinematic tv, Adam Berg (Stink Digital) wanted to create something which reflected this idea. In 'Carousel' I think there is a strong sense of distortion of time... It deals with a narrative story whose motion is frozen into stillness, then layers movement on top as we as viewers are propelled through and around this stillness. Kind of like moving through a three dimensional photograph of a captured action. If that makes sense.
It is also mentioned in behind-the-scenes that the 21:9 ratio works with your peripheral vision, so we get the whole story.

When you watch it here at the Phillips website it becomes an interactive experience.
You can move through the looped sequence at your own speed, stopping at embedded hotspots to see a bit of behind-the-scenes stuff. You can also watch the beginning credits which are quite Sin City-ish...
aaaand you can see for yourself whether or not real people are used!! So so awesome.